Two of the most simple words, yet the hardest to grasp.
For us, it’s all about people. It’s all about creating a culture of belonging.
We put a massive amount of time and energy into our longboards,
but they’re still just a catalyst to meet, inspire and encourage people.
We want to build something bigger than a longboard.
We want to create a community and a feeling!
Too often, in an attempt to be cool, communities and cultures have shaped something that is intimidating and a little bit uncomfortable.
From day one, I knew I wanted to create something that was a little bit different.
The skating industry is one of those places that can be a bit intimidating.
I want IVY to be approachable and accessible for people. I want it to be relatable.
Through IVY I want to shape a culture of belonging and I’m doing it through Longboards.
I’m taking this same idea and applying it to everything we do. From the t shirts we sell,
to the content we create, to our studio that we’ve opened up to every single person that
needs a place to belong.
"Shape a culture of belonging and you'll never be alone"