One year.


Something I say often is that as long as I get to the end of each day and I'm dirty, tired and happy, I'll know I lived life well. I woke up today at 6:30 and just finished working at 8PM. Dirty, tired and happy is a perfect way to explain how I feel.

When we launched IVYLIFESTYLE.NET a year ago today, I had no idea what would be in store. I had no idea I'd be sending boards all over the world. I didn't know we'd be getting an amazing studio in NE Minneapolis, or that we'd get to meet and give boards to 21 pilots. I didn't know we'd have TV spots and be able to travel to Iceland, Australia and all over the US. I knew it would be a ton of work but if THIS is work, I must have died and gone to heaven! :)

I spent most of this past year feeling like a failure due to unhealthy expectations for something I've worked so hard for. As I look back over all we've done this year I can't help but feel anything except proud and happy. With such a small team and a ton of AMAZING people around us, we have built something I am so extremely proud to be a part of. Can't even begin to thank the people who have invested their time, energy, money and love for this brand. Can't wait to see what we do in the next year!


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